Portrait of Els Meyvaert

About

Els Meyvaert

Business builder, organisational designer & fractional COO.

I founded this platform to bring together COO's and other operating leaders who shape the operational backbone of growing and evolving companies. This space is designed for those navigating complexity, scaling with intention or under pressure, and building structures that enable both people and performance to thrive, with operational excellence as a strategic objective.

With almost 20 years of experience in organisational design, data architecture, team building and systems thinking, I created this space to stimulate meaningful dialogue, shared learning and practical insight in support of strong strategic execution. Here, operations leaders step beyond the demands of the day-to-day to reflect critically on structure, decision-making, governance and long-term scalability, elevating operations from executional necessity to strategic advantage. We will cover all the complex topics these leaders are dealing with. 

Because this is more than a network: it is a thinking partner for (future) COO's committed to designing organisations that perform today and endure tomorrow.

01 //Operating principles

01

Visionary thinking, grounded execution.

Ambitious in strategy, pragmatic in the daily work of shipping it.

02

Technology as a business design material.

AI, data and platforms are shaped into operating models, not bolted onto them.

03

Scale without losing humanity.

Structures, teams and rhythms that grow with the company and still feel like a good place to work.

02 //What I do

01

Scale & Operating Models

Designing structures, teams, governance and processes that help organisations scale with intention.

02

Go-to-Market & Growth Strategy

Pragmatic commercial strategies, value propositions and partner ecosystems for B2B, SaaS and technology-led businesses.

03

Emerging Technology Translation

Turning AI, blockchain, Web3 and data opportunities into understandable, valuable and executable business models.

04

Sustainability & Compliance Strategy

Navigating CSRD, Digital Product Passport, ESG data models and sustainability-driven transformation.

03 //Current roles

  • Spotable

    Chief Operating Officer

    Construction-tech SaaS for roofing and façade contractors.

  • Harder Better Faster Stronger

    Founder

    Advisory on data-driven strategy, operating models and emerging technology.

  • The COO's Design Table

    Founder

    A conversation space for current and future COOs designing organisations for scale.

  • Guest Lecturer

    Vlerick · Solvay · EhB · UCLL

    Data, emerging technologies and sustainability regulations.

04 //Selected impact

  • Scaled SettleMint from early-stage startup to international scale-up with offices in Dubai, Singapore, Delhi and Tokyo.
  • Led engineering, customer success and internal operations at Robovision.
  • Built go-to-market and operating models for Fujitsu, PwC, Climapulse, Krane Labs, Vlerick, Robovision and Spotable.
  • Selected as one of 10 International Women in Tech by US Market Access Center and SAP.
  • Nominated for Inspiring 50 Women in Belgian Tech.

Let's design what comes next

Advisory, speaking or a collaboration?

For operating model design, go-to-market strategy, guest lectures or just a good conversation about scaling organisations — get in touch.